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Motorcars Toyota Blog

Toyota Plans 11 Hybrids by 2013

Toyota, the company that introduced Prius to the world, is planning on 11 new and revamped hybrid models by 2013. Toyota currently sells eight hybrids in the US, split between the Toyota and Lexus nameplates. By September, it's commitment to releasing six new models before 2012.

As Reuters reported this week: "One of the new releases will be a small hybrid with fuel economy the company says exceeds 40 km/L-equating to a whopping 94 mpg in Japanese testing.
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Toyota Offers Battery Recycling Program

Reduce, reuse, recycle. Toyota believes in keeping it green - that's why the Japanese auto maker has been ahead of the hybrid car competition for the last decade. Now, the company is reaching out to help those with electric car batteries recycle their used powerplants.

Traditional vehicles impliment lead-acid batteries; hybrid cars typically incorporate a separate nickel metal hydride (called NiMH) or Lithium-ion (called Li-ion) battery to generate electric power.
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Toyota Tundra Sportsman at SEMA

Are you searching for a rugged yet practical vehicle? Aren't we all! Luckily you have to look no further than the 2010 SEMA show. Toyota is introducing Tundra Sportsman, a heavily-accessorized pick-up created by Bass Pro Shops and RedHead Pro Hunting Team. This creation is based on a 2011 Tundra Double Cab 4x4, and uses TRD's Rock Warrior interior package. Tundra is powered by as massive 5.7 liter V8 unit.

It's an ideal vehicle for an all-terrain adventure. This 2011 Tundra comes
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Toyota Debuts RAV4 Electric at LA Auto Show

Toyota Motor Sales (TMS), U.S.A., Inc. (TMS) will debut the Toyota RAV4 EV during the Los Angeles Auto Show media days, on November 17 at 2:50 PM at the Toyota booth in South Hall at the Los Angeles Convention Center. Jim Lentz, president and chief operating officer, TMS, will speak at the news conference.  Greg Bernas, chief engineer, Toyota Technical Center, and Shigeki Terashi, president, Toyota Technical Center, also will be in attendance.
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Toyota Launches 'Ideas for Good' Initiative

Toyota Motor Sales (TMS), USA, Inc. announced its new brand campaign, "Ideas for Good," a unique initiative centered on what the company has been doing for many years-repurposing its innovative automotive technology to benefit society in the non-automotive space. The campaign builds upon Toyota's DNA of quality, reliability and durability, as well as its commitment to innovation, by inviting consumers to share their own ideas to improve quality of life beyond the automotive world.
An extension of Toyota's enduring commitment towards continuous improvement, the "Ideas for Good" initiative empowers people to imagine new possibilities for Toyota technologies.
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Toyota Yaris Leaked for 2012

The all new Toyota Yaris is set to hit dealership lots like Motorcars Toyota in Cleveland Heights in a matter of weeks. That 2011 model will look almost identical to the previous 2010 variant. But a 2012 redesign is on the way. One online source has caught a possible first look at Yaris 2012.

Direct from Car Advice, these new pictures come from a Japanese brochure. "The new Toyota "Vitz" is likely to be a
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Toyota Goes Carbon Fiber

Toyota is looking to use carbon fiber in the production of vehicle chassis. This will cut down on weight in some of their future high performance vehicles, such as the possible FT-86 concept. Here's more from the official press release:

Toray Industries Inc. (Tokyo, Japan) announced that it will start supplying Toyota Motor Corp. (TMC) and Fuji Heavy Industries Ltd. (FHI) with carbon fiber for car bodies later this year-the first use of carbon
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Toyota Prius Pickup Concept

Back in 2007, a Toyota hybrid pickup truck concept was revealed at the Detroit Motor Show. It was surrounded in mystery before this unveiling, and even more so after.

The concept slipped into obscurity while the Japanese auto maker attempted to build up its already highly successful Prius nameplate.

Now that the company is thinking of branding off Prius into its own sub-brand (the sedan, and sportier coupe and other models) their supposed Prius pickup…
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Toyota Creates More US Jobs With New Plant

The Southern Indiana region is about to see an expansion at one of their larger auto facilities, making way for more US-based jobs. The New Albany assembly line is hoping to produce 30 more jobs for the area. It's not much, but in this economy every bit helps.

The plant will create and supply parts for the upcoming Toyota Camry model, and all 30 position will be filled before a 2013 deadline.

TG Missouri
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Toyota Plans Six More Hybrids

Toyota is making its way to be the top seller of hybrid vehicles throughout the world. They've sold over a million Prius sedans since the 1990's.

The Japanese auto maker also has a plan to sell one million hybrid vehicles (Prius, Camry, Highlander, etc.) a year.
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