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Motorcars Toyota Blog

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Toyota FT-Bh Hybrid Concept

Toyota loves dropping new, futuristic models at auto shows. Lucky for them one of the biggest, 2012's Geneva Motor Show, gave them an opportunity to introduce one of several concepts that take a page from the look of Toyota Prius models available from Motorcars Toyota.

Toyota's FT-Bh Hybrid Concept is a small hatchback, with odd sloping rear section and a face only a mother (or auto maker) could love.

The brand claims a…

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Toyota Hybrid Vehicles: Past, Present and Future

Times are certainly changing. When the original Toyota Prius appeared in 1997 (albeit a bit later in the U.S.), it was the first mass-produced hybrid vehicle in the world. Today, the Prius family is made up of several members: the third-generation Toyota Prius, the Toyota Prius v extended hatchback, the thrifty, subcompact Toyota Prius c, which will launch soon, and the newest Prius plug-in, which also premieres (at select dealerships) this spring. In a…

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Toyota Rallies a Comeback in Detroit

You may know that Toyota has been a bit down on its luck recently. With tsunamis, floods, and earthquakes hitting the company's home country of Japan, the past two years have seen Toyota focused on overcoming these disasters. Now Toyota is ready to convey a new spirit. As Stephen Beatty, Managing Director of Toyota Canada explains, "When you look back over the last couple of years, there was a need for us to demonstrate…

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Toyota Joins Forces With Intel

In-vehicle infotainment systems are becoming a pretty big deal in the automotive industry. Consumers have made it clear that more information behind the wheel is necessary, but automakers have also recognized the fact that it can present a distraction that can lead to accidents. That's where the Japanese automaker's latest invention, the Entune system comes in.

The Toyota Entune system allows drivers to access a wide range of information in the blink of…

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2012 Toyota 4Runner, Now Featuring Entune

Japanese automaker, Toyota is preparing to launch its new infotainment system known simply as Entune. Initially it was set to debut in three 2012 models: The 2012 Camry, 2012 Tacoma, and the forthcoming 2012 Prius v. In their infinite wisdom, however, Toyota has opted to endow the 2012 Toyota 4Runner with the Entune system as well!

Why pick the Toyota 4runner to receive Toyota Entune? It actually makes perfect sense when you consider the 27-year-long…

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Toyota’s Breakthrough in Ethanol Production

Toyota has already brought us many hybrid variants of Toyota Prius available at Motorcars Toyota in Cleveland Heights. But they are only starting with electric - they want to be remembered for more advancements in fuel consumption.

The auto maker is looking into a better ethanol. New yeast being developed that will more efficiently ferments xylose, sugar produced when plant fibers break down, basically creating a super fuel.

This newly developed yeast produces the highest ethanol…

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Tune in with Toyota Entune

Motorcars Toyota serving drivers in the greater Cleveland area would like to take a moment to introduce you to a new, advanced technology from Toyota: Entune.  The highly-anticipated, groundbreaking service is the latest evolution in infotainment, offering a dynamic mix of navigation tools, mobile apps and data services.

Like many previous-generation infotainment offerings, Toyota Entune easily integrates with all major smartphones, including BlackBerry, Android, and iPhone.  Unlike other infotainment apps on the market, it's…

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2012 Toyota Yaris Gets $1K in Additional Standard Equipment

The 2012 Toyota Yaris, scheduled to hit the production line in late August, will come to Motorcars Toyota, serving the greater Cleveland area, as a complete redesign. That much we know. Toyota, however, has remained extremely tight lipped about the changes planned. The bits of details offered have been both intriguing and vague, serving mainly to ignite anticipation.

So, what do we know? One significant, yet at the same time mysterious evolvement...Toyota has indicated…

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Toyota Develops New Accident-Avoidance Technology

Toyota is taking a full frontal attack on car accidents. Among the many advanced safety features Toyota is currently developing are: a pop-up hood designed to significantly reduce the impact when a car hits a pedestrian; light-blocking technology aimed at shielding drivers from the blindingly bright high beam lights of oncoming traffic; and a heart-attack-sensing steering wheel. The feature we want to discuss today, however, is one which Toyota recently demonstrated at a media event…

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2011 Toyota Prius Gains PLUS Performance Package - Now Available

The Toyota Prius may be the best-selling hybrid in America. But, it isn't exactly known for its aggressive performance. However, that's about to change.

While they'll continue to offer Prius drivers the peace of mind that comes with superb mileage and low emissions, Toyota is adding an available PLUS Performance package (featuring components from the  new PLUS hybrid performance line) to the 2011 model. Toyota explains, "PLUS is an evolution of hybrid…

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