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Motorcars Toyota Blog

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How Many Lives Have Airbags Saved?

“How about we pack a bomb into the steering wheel that explodes when the car crashes and pretty much punches the driver in the face” - The guy who invented airbags, probably.


At first, they seem counterintuitive. When has adding explosives to anything made it more safe? But when Mercedes introduced the first airbag over 30 yea rs ago, they took the industry by storm. They’ve proven to be one of the three most important milestones in vehicle safety, along with seat belts and crumple zones.


And they’re only getting more popular. Today, cars offer knee airbags, airbags built…

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A New Meaning to "Roaming" Coverage

While many of us take connectivity for granted, in many remote areas like the Australian Outback getting coverage is a constant struggle. Besides limiting access to social media, entertainment, and news, a lack of coverage can sometimes mean that people in need have no means of contacting help and people at risk can’t be notified of danger. To help solve this problem, Toyota has created a network of long-range WiFi hotspots. But these hotspots aren’t towers, and they aren’t fixed. They’re a roaming network of interconnected Toyota Land Cruisers.


The Land Cruiser is one of Australia…

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Toyota Invests in AI

Toyota has thrown its hat into the 'self-driving car' market in a big way, spending US $1 billion to create a research and development center specifically to develop the artificial intelligence necessary to dominate the market. Located in California, this new facility will combine leading AI scientists with Toyota's team of vehicle designers.

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Toyota TRD Pro Series Models are as Rugged as it Gets

There truly is a model for everyone to be found within our Toyota new model lineup, but for the off-road enthusiast; the choice is clear; a TRD (Toyota Racing Development) Series model is the way to go. For more info on these excitingly rugged models, see below.



Isn't that awesome? So as you have seen the TRD Series is composed special-edition Tundra, Tacoma, and 4Runner models, all of which provide awesome, unique off-road benefits…

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2016 Toyota Tacoma Makes Debut in Detroit

It's hard to believe but it's been over a decade since the Toyota Tacoma has been fully redesigned. So, you could comfortably said that it's not only due, but expectations couldn't be higher for the mid-size pickup truck.

Thankfully, the 2016 Toyota Tacoma has knocked it out of the park as the truck was revealed during the Detroit Auto Show.

What's so new about the Tacoma? Start with everything and…

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Toyota Cares About More Than Just Cars


Toyota does more than just build fantastic cars. They are also dedicated to giving back to their community and helping as many people as they can. In the video below, you can hear about a couple of the things Toyota is doing to give back.

As you saw in the video, Toyota really does a lot to help local communities. They teach non-profits ways to optimize their work, offer safe driving classes to teens and…

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Motorcars Toyota is Ready to Rock in 2015


Sure, Holiday Carols are cool. In fact, this time of year, you might even walk into our Mayfield Road showroom and here us (trying) to belt out a tune or two in full festive cheer. But, alas, Cleveland is not home to the Caroling Hall of Fame, is it? That's why our tastes tend to lean to more rock-oriented artists. And yet we're not sure we're as dedicated to our playlists as…

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Toyota Warns Drivers to 'Tread' Lightly when it comes to their Tires

Have you checked out the tread on your tires recently? It's something that a good number of car owners never think about especially if they use the same set year-round. Of course this is incredibly dangerous, because a difference in millimeters can mean the difference between life and death.

Car tires are designed to offer maximum performance for thousands and thousands of miles, but eventually all car tires wear down enough that they can…

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Blazing Digital Speed: the Toyota FT-1 Vision GT Concept

Not many of us will get the chance to take a real racecar out on a track and experience the thrill and speed of rocketing down straightaways and through tight turns; that's why racing video games exist, of course. The Gran Turismo racing series turns 15 this year and, to join in on the celebrations, our favorite Japanese automaker has made a racecar exclusively for the 6th game in the series. But this isn…

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