Motorcars Toyota

Toyota has already brought us many hybrid variants of Toyota Prius available at Motorcars Toyota in Cleveland Heights. But they are only starting with electric - they want to be remembered for more advancements in fuel consumption.

The auto maker is looking into a better ethanol. New yeast being developed that will more efficiently ferments xylose, sugar produced when plant fibers break down, basically creating a super fuel.

This newly developed yeast produces the highest ethanol…

The Toyota Prius may be the best-selling hybrid in America. But, it isn't exactly known for its aggressive performance. However, that's about to change.

While they'll continue to offer Prius drivers the peace of mind that comes with superb mileage and low emissions, Toyota is adding an available PLUS Performance package (featuring components from the  new PLUS hybrid performance line) to the 2011 model. Toyota explains, "PLUS is an evolution of hybrid…

Toyota has already begun to make room for an impressive 17,000 panel solar array on 90,000 square meters (~985, 751 square feet) of industrial land at their plant in Derbyshire, England. And, now that they've received the official nod of approval for the £ 10m (~$16,450,785) project from local authorities, they're moving full force ahead.

Toyota boasts it will be the first automaker in the UK to install such an…

Toyota and Microsoft are partnering to create an in-car electronics system designed to aid the efficiency of the Japanese automaker's battery-powered vehicles. In accordance with the agreement, both market leviathans will invest one-billion yen (~$12 million) into a Toyota subsidiary that will provide data services for drivers.

Toyota and Microsoft indicate the forthcoming system will incorporate a suite of telematics services, including: data, navigation, in-car entertainment, and multimedia. Powered by Window's Azure cloud…

April 5, 2011 marks a momentous day for the Toyota Prius, on two important accounts. Not only does it mark the date when U.S. sales of the Prius hit one million. It also represents the hybrids' third significant sales milestone in six months.

The Toyota Prius hit its first major sales milestone back in October 2010, when worldwide sales topped two-million. It hit its second just last month, when global sales hit three million…

A better way to power electric cars? a quest for automakers and seemingly elusive wish of consumers. However, Toyota Motor Co., the world's largest seller of hybrid autos is on it. Their most current initiative is developing a magnesium battery that holds twice the energy of lithium-ion cells. And according to the engineer managing the U.S. project, Jeffrey Makarewiez, the work in Ann Arbor complements other future electric-power chemistries at Toyota labs in…

Toyota is still holding strong in the consumer market, and execs at the Japanese auto maker are pledging that their Prius branded vehicles will be the best selling cars in America by 2020.

Toyota is working on a line of vehicles that will hold the Prius name, including an MPV and possibly a crossover or coupe. There is also a Plug-in Prius coming later this year. Prius is, without a doubt,  the best-selling hybrid vehicle…

You know Toyota is head of all technology when it comes to automobiles. Their latest venture may help protect us from the sun. "Toyota has invented an innovative glass technology that claims to reduce ultraviolet (UV) light penetration into the front of the car by approximately 99 per cent," according to reports.

The front-door glass will be used in various new Toyota cars to be launched on international markets during 2011 - and maybe set to…

For years, Tesla did everything it could to be profitable while making drive trains that will help save the world. Now, with the help of Toyota, they may just do it.

Yes, Tesla has big investments of its own, but when you're losing $50 Million per year to stay in business, that cash goes quickly. But Tesla is here to stay - and Toyota knows this, which is why they've joined with Tesla to…

Toyota only recently joined up with electric car maker Tesla, in order to share alternative battery  technology. Some of the outcomes of this include the RAV4 electric, and now the Tesla laptop battery idea. At first, Tesla Motors building powerplants by connecting thousands of laptop batteries seems nuts, but in the end it is absolutely brilliant.

Toyota, along with several other high end car makers, is turning to laptop batteries as a quick, cheap way?