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Toyota Rallies a Comeback in Detroit

You may know that Toyota has been a bit down on its luck recently. With tsunamis, floods, and earthquakes hitting the company's home country of Japan, the past two years have seen Toyota focused on overcoming these disasters. Now Toyota is ready to convey a new spirit. As Stephen Beatty, Managing Director of Toyota Canada explains, "When you look back over the last couple of years, there was a need for us to demonstrate…

Spied: 2013 Toyota Corolla

For those unaware, the Toyota Corolla is in for a redesign in its 2013 model year, and the Japanese automaker is currently testing it overseas. How does Motorcars Toyota know this? If we were to say that we're employing a group of secretive spies to photograph the next-gen compact, we'd be lying. Rather, the test vehicle was simply spotted by a lucky bystander who happened to snap a couple quick shots of it…

2012 Camry Pace Car for Daytona 500

At the 2011 SEMA Show, Toyota unveiled a history-making variant of the 2012 Camry SE. Packing a 268-horsepower V6 engine under the hood, the 2012 Camry Daytona 500 Pace Car is currently set to be the first-ever non-American-made vehicle to maintain order on the track at the "Great American Race."

Why Toyota and the Camry? Aside from the Japanese automaker's unmatched success in the NASCAR Camping World Truck Series, NASCAR Spring Cup Series, and…

Toyota Says "Surf's Up!" with New Tacoma Variant

Surfers are a different breed than most commuters. They require a wide range of utilities at their disposal, and no one knows this better than the people at Toyota, who recently teamed with Oakley and several other aftermarket parts suppliers to create a surfing-inspired variant of the 2012 Toyota Tacoma.

Officially dubbed the Oakley Surf Tacoma, the vehicle debuted on November 1st at the 2011 SEMA Show. Australian surfing pro, Tom Whitaker was on…

Toyota has already brought us many hybrid variants of Toyota Prius available at Motorcars Toyota in Cleveland Heights. But they are only starting with electric - they want to be remembered for more advancements in fuel consumption.

The auto maker is looking into a better ethanol. New yeast being developed that will more efficiently ferments xylose, sugar produced when plant fibers break down, basically creating a super fuel.

This newly developed yeast produces the highest ethanol…

2012 Toyota Tacoma - Starting Under $18K

With all the news of new coupes, updated hybrid cars and fuel economy standards coming from this Japanese auto maker, we almost forgot to mention that the 2012 Toyota Tacoma has been officially unveiled, along with specifications and pricing.

Available for a test drive at Motorcars Toyota in Cleveland Heights, 2012's Tacoma pickup is as durable and useful as ever. The best in class safety, comfort and style from Toyota's truck will help?

The Toyota Prius may be the best-selling hybrid in America. But, it isn't exactly known for its aggressive performance. However, that's about to change.

While they'll continue to offer Prius drivers the peace of mind that comes with superb mileage and low emissions, Toyota is adding an available PLUS Performance package (featuring components from the  new PLUS hybrid performance line) to the 2011 model. Toyota explains, "PLUS is an evolution of hybrid…

Toyota unveiled the next-generation Yaris in Japan, last winter. People were excited, immediately falling head-over-heels with the popular eco-friendly little commuter car. Then - static.

All news of the next-generation Toyota Yaris came to an abrupt halt this spring, due to the March 11 earthquake and tsunami and has remained a fading memory ever since.

Happily, as Toyota regains ground lost by the natural disaster, the new Yaris is now ebbing back to a more tangible…

Toyota has already begun to make room for an impressive 17,000 panel solar array on 90,000 square meters (~985, 751 square feet) of industrial land at their plant in Derbyshire, England. And, now that they've received the official nod of approval for the £ 10m (~$16,450,785) project from local authorities, they're moving full force ahead.

Toyota boasts it will be the first automaker in the UK to install such an…

Toyota Prius v Details

Toyota Prius, as you've likely heard, is expanding their Prius lineup. Among the up and comers is the 2012 Prius v designed to accommodate active families on the go.

Let's start with the name, shall we? Befittingly, the new 2012 Toyota Prius v comfortably seats five passengers. Unofficially, the "v" might stand for versatility, offering four distinctive seat configurations.

And, no matter what adventure you and the fam are embarking on, it promises…