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Coach T is on the Lookout for Toyota Corolla Recruits

Back in March, the Toyota spokesperson known as Coach T, was busy highlighting the 2014 Highlander to a family filled with questions. This time around he is at it again, only this time he's scouting for people who would benefit from hopping behind the wheel of the 2014 Toyota Corolla.

In the commercial below, he heads to a popular arcade to speak with a hard core fan of a racing game. Once the gamer…

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2012 Camry Pace Car for Daytona 500

At the 2011 SEMA Show, Toyota unveiled a history-making variant of the 2012 Camry SE. Packing a 268-horsepower V6 engine under the hood, the 2012 Camry Daytona 500 Pace Car is currently set to be the first-ever non-American-made vehicle to maintain order on the track at the "Great American Race."

Why Toyota and the Camry? Aside from the Japanese automaker's unmatched success in the NASCAR Camping World Truck Series, NASCAR Spring Cup Series, and…

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Toyota Says "Surf's Up!" with New Tacoma Variant

Surfers are a different breed than most commuters. They require a wide range of utilities at their disposal, and no one knows this better than the people at Toyota, who recently teamed with Oakley and several other aftermarket parts suppliers to create a surfing-inspired variant of the 2012 Toyota Tacoma.

Officially dubbed the Oakley Surf Tacoma, the vehicle debuted on November 1st at the 2011 SEMA Show. Australian surfing pro, Tom Whitaker was on…

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2012 Toyota 4Runner, Now Featuring Entune

Japanese automaker, Toyota is preparing to launch its new infotainment system known simply as Entune. Initially it was set to debut in three 2012 models: The 2012 Camry, 2012 Tacoma, and the forthcoming 2012 Prius v. In their infinite wisdom, however, Toyota has opted to endow the 2012 Toyota 4Runner with the Entune system as well!

Why pick the Toyota 4runner to receive Toyota Entune? It actually makes perfect sense when you consider the 27-year-long…

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Toyota’s Breakthrough in Ethanol Production

Toyota has already brought us many hybrid variants of Toyota Prius available at Motorcars Toyota in Cleveland Heights. But they are only starting with electric - they want to be remembered for more advancements in fuel consumption.

The auto maker is looking into a better ethanol. New yeast being developed that will more efficiently ferments xylose, sugar produced when plant fibers break down, basically creating a super fuel.

This newly developed yeast produces the highest ethanol…

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Tune in with Toyota Entune

Motorcars Toyota serving drivers in the greater Cleveland area would like to take a moment to introduce you to a new, advanced technology from Toyota: Entune.  The highly-anticipated, groundbreaking service is the latest evolution in infotainment, offering a dynamic mix of navigation tools, mobile apps and data services.

Like many previous-generation infotainment offerings, Toyota Entune easily integrates with all major smartphones, including BlackBerry, Android, and iPhone.  Unlike other infotainment apps on the market, it's…

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2012 Toyota Tacoma - Starting Under $18K

With all the news of new coupes, updated hybrid cars and fuel economy standards coming from this Japanese auto maker, we almost forgot to mention that the 2012 Toyota Tacoma has been officially unveiled, along with specifications and pricing.

Available for a test drive at Motorcars Toyota in Cleveland Heights, 2012's Tacoma pickup is as durable and useful as ever. The best in class safety, comfort and style from Toyota's truck will help?

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2012 Toyota Yaris Gets $1K in Additional Standard Equipment

The 2012 Toyota Yaris, scheduled to hit the production line in late August, will come to Motorcars Toyota, serving the greater Cleveland area, as a complete redesign. That much we know. Toyota, however, has remained extremely tight lipped about the changes planned. The bits of details offered have been both intriguing and vague, serving mainly to ignite anticipation.

So, what do we know? One significant, yet at the same time mysterious evolvement...Toyota has indicated…

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Toyota Develops New Accident-Avoidance Technology

Toyota is taking a full frontal attack on car accidents. Among the many advanced safety features Toyota is currently developing are: a pop-up hood designed to significantly reduce the impact when a car hits a pedestrian; light-blocking technology aimed at shielding drivers from the blindingly bright high beam lights of oncoming traffic; and a heart-attack-sensing steering wheel. The feature we want to discuss today, however, is one which Toyota recently demonstrated at a media event…

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2011 Toyota Prius Gains PLUS Performance Package - Now Available

The Toyota Prius may be the best-selling hybrid in America. But, it isn't exactly known for its aggressive performance. However, that's about to change.

While they'll continue to offer Prius drivers the peace of mind that comes with superb mileage and low emissions, Toyota is adding an available PLUS Performance package (featuring components from the  new PLUS hybrid performance line) to the 2011 model. Toyota explains, "PLUS is an evolution of hybrid…

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