The concept slipped into obscurity while the Japanese auto maker attempted to build up its already highly successful Prius nameplate.
Now that the company is thinking of branding off Prius into its own sub-brand (the sedan, and sportier coupe and other models) their supposed Prius pickup is back in the spotlight.
Toyota called it A-BAT Concept and by the time is came to the 2007 North American International Auto Show in Detroit, many expected the model to go into production. However, three years later, Toyota has yet to confirm any production intent for the A-BAT.
The Toyota A-BAT could see life as both a Toyota and a Scion. "The Toyota version will be based on the Prius and the Japanese automaker will target it more as a 'parcel carrier' than a cargo hauling pickup" - according to Automotive News.
If the A-BAT is produced, Toyota's biggest obstacle will be building the pickup in the United States due to the "chicken tax" on imported trucks. This concept will not be a replacement for other Toyota Pickups like Tundra or Tacoma, but an addition to the supposed Prius brand.
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