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Toyota Sells 1 Million Hybrids in Japan

Toyota recently sold its 1-millionth Prius Hybrid in Japan alone.  This stat came in after the global auto maker posted a $2.2 billion profit for their second quarter.

Much of Toyota's success is attributed to the rebounding auto market in the United States, where a fall in loan defaults and rising sales produced buoyant numbers at Toyota's financial services branch.  Toyota financial accounted for 85% of its total North American operating profit.

Even though Toyota took a hit with the recalls, their brand is moving into a positive light.  According to YouGov BrandIndex, a company that tracks consumers' attitudes towards brands, Toyota is back to an overall positive image.

As of July 31, 2010, Toyota has sold over 2.68 million hybrid vehicles globally.  The company currently sells 8 hybrid vehicles outside Japan, with overseas sales for TMC at 1.68 million units.

According to Toyota, its hybrid vehicles have resulted in some significant savings in greenhouse gas emissions. TMC figures that since 1997, its hybrids have resulted in four million less tons of CO2 emissions in Japan alone and 15 million fewer tons of CO2 produced globally.

The Japanese auto maker plans to sell a million hybrid vehicles per year during this decade and add hybrid models to every vehicle in its line as early as 2020.

Come down to Motorcars Toyota - 2950 Mayfield Rd., Cleveland Heights, OH 44118, to test drive the hottest selling hybrid in the world - the Toyota Prius.

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